We are thrilled to announce a ground-breaking collaboration that is set to revolutionize the way developers, brands and agencies understand their 8th Wall experiences, user behaviours, results and performance by harnessing the power of Spatial Analytics within their WebAR/VR projects. Metalitix, the leading advanced spatial analytics platform, is now available as a plug-and-play module within Niantic 8th Wall's WebAR platform.
This means that you're now able to collect and visualize mobile camera position data, relative to the 3D objects and scenes you're exploring and interacting with, inside of experiences built on 8th Wall.
You have the power at your fingertips to truly see what users are looking at, where they are going, what they interact with and importantly they now have the ability to identify what might need to be optimized to get the best results. Are users getting stuck in areas of your immersive environment? Are users struggling to navigate, or do elements of the experience need to be rearranged to improve performance?
Before Metalitix, these kinds of 3D insights were totally out of reach. Now, you have true insight into your immersive scenes.
8th Wall Modules: Turbocharging WebAR Development
Before we delve into this exciting integration, let's first explore what makes 8th Wall Modules a game-changer in WebAR development. 8th Wall Modules are a powerful feature designed to supercharge project development efficiency. They empower developers to save and reuse essential components such as code, assets, and files within their workspace. Moreover, you can effortlessly find and import pre-built Modules from 8th Wall's extensive library into your projects, reducing development time and effort.
Metalitix + 8th Wall: An Exciting Blend of Innovation
Now, the big news: Developers can seamlessly integrate Metalitix's advanced spatial analytics into their 8th Wall immersive experiences, elevating their projects to new heights.
What does this mean for you?
1. Unparalleled Insights with Spatial Analytics
By combining spatial analytics with 8th Wall's immersive capabilities, developers and creators gain total transparency into the performance of their WebAR experiences. Metalitix offers a comprehensive suite of data collection and visualization tools, unlocking a world of insights:
- 3D Heatmap: Visualize aggregated user behavior within 3D environments, including all user interactions. Gain a bird's-eye view of where users engage with your AR content, enabling data-driven optimizations.
- Sessions View: Track individual user journeys through your 3D environments. See what your users see, providing valuable context for refining your AR experiences.
- Intelligent Dashboard: Access your own analytics dashboard for in-depth insights into user behavior and engagement. Make informed decisions to enhance user experiences and drive better results.
A great example of Metalitix being utilized within an 8th Wall experience is the LUSH Snow Fairy WebVR experience. LUSH incorporated Metalitix into their 8th Wall experience to better understand user behavior and engagement within the Snow Fairy Virtual Reality environment and gain insights into what people were looking at and where they spent their time. Using this important 3D analytics data, the different behavior groups and UX improvements that were identified were used to not only improve the performance of their 2023 campaign but also take these insights into future activations.
2. Security and Compliance at the Core
At Metalitix, data security and privacy are paramount. We proudly hold SOC 2 certification and operate in full compliance with GDPR. This unwavering dedication to data protection ensures that your user data is handled with the utmost care and integrity, providing peace of mind in today's data-centric world.
Unlock the Future of WebAR Development
The integration of Metalitix's advanced spatial analytics into the 8th Wall WebAR platform represents a leap forward in the capabilities available to developers, brands, and agencies.
Now, you can create immersive AR experiences with unprecedented insights, optimizing engagement, and making data-driven decisions.
Stay tuned for more updates, tutorials, and case studies showcasing the incredible potential of this collaboration. Join us on this exciting journey of innovation and discovery!
For more information and to start integrating Metalitix into your 8th Wall WebAR projects go to 8thwall.com to get started.
Building 3D Experiences On Other Platforms
Cross-platform compatibility is our superpower. Metalitix is a completely platform agnostic tool, operating across a wide-range of 3D engines, including: Three.js, A-Frame, Decentraland, Unity, Unreal Engine, ARCore, ARKit, PlayCanvas and BabylonJS among others. Learn more at metalitix.com, or book a demo to get started today.
