Metalitix Announces Integration with Snap CameraKit for Enterprise Customers

We are excited to announce that Metalitix now offers support for Snap’s CameraKit for Enterprise customers! This integration allows developers to leverage the power of Metalitix’s advanced spatial analytics within their Snapchat Lenses, making it easier to understand user behavior and engagement in 3D and immersive environments. This integration coincides with Snap’s recent updates that enhance the functionality of Lenses on the web, marking a significant step forward for both platforms.

The Power of Snapchat CameraKit

Snap’s CameraKit framework enables developers to embed Lenses into websites and mobile apps, extending the reach of these immersive experiences beyond the Snapchat app itself. By integrating Metalitix with CameraKit Web, developers can now gain deep insights into how users interact with their Lenses on the web. This integration is particularly beneficial for brands and businesses looking to enhance their XR experiences with data-driven strategies.

How It Works

This feature is available exclusively to enterprise clients who are also Snap partners. If you meet these criteria, our team at Metalitix is ready to assist you in setting up the integration and ensuring you can make the most of this powerful new tool.

Key Benefits

• Enhanced User Insights: With Metalitix’s heatmaps, session replays, and custom analytics dashboards, you can visualize user behavior within your Lenses, understanding how users interact with your content in real-time.
• Improved Engagement: By analyzing user journeys and gaze maps, you can identify high-engagement areas and optimize your Lenses to engage more demographics and keep users engaged longer.
• Data-Driven Decisions: Access to detailed analytics allows you to make informed decisions about your XR content, ensuring it meets the needs and preferences of your audience.

Bandit Wines Product Packaging AR Experience

A recent CameraKit experience that was developed for Trinchero Wines portfolio brand, Bandit Wines, featured this Metalitix integration. Using the 3D analytics tools available, Bandit Wines were able to analyze user behavior and refine the experience based on actionable data.

Getting Started

To take advantage of this new integration, you need to be a Snap partner with access to CameraKit. If you meet these criteria, contact our team to begin the integration process, and one of our Metalitix experts will assist with the integration. We are committed to helping you unlock the full potential of your Snapchat Lenses with Metalitix’s advanced analytics.

So what?

This integration marks a significant milestone for Metalitix and Snapchat, bringing together the best of both platforms to enhance XR experiences on the web. We look forward to seeing the innovative ways our clients will use this powerful new tool to engage their audiences.

For more information, please contact our support team. Stay tuned for more updates and exciting features coming soon!

Learn more at metalitix.com, or book a demo to get started today.

About Camera Kit: Camera Kit is a cross-platform SDK that enables developers to leverage Snap’s world class AR platform and technology in their mobile applications and websites to deliver unique and compelling AR experiences to their users.

Snap introduced Camera Kit to make it possible for developers, businesses and brands to use the power of Snap’s AR technology to deliver Lenses directly into their apps and websites to foster creativity, and enhance the world around us. Millions of people are already interacting with AR experiences powered by Camera Kit every day.