The Guide to Three.js Analytics

It wasn’t long ago that the terms “Virtual Reality” and “Augmented Reality” were the reserves of science fiction. Well, that’s no longer the case. VR and AR are both rapidly evolving technologies, with numerous tech giants getting in on the action. However, building immersive 3D experiences takes much more than a keen eye for code and graphics. To truly harness the power of your projects – Three.js projects for the sake of this piece – requires effectively leveraging 3D analytics. So, let us welcome you to our ultimate guide to Three.js analytics!

In today’s entry, we’ll delve a little deeper into Three.js analytics, how 2D and 3D analytics differ, and how you can use Metalitix to get the most out of your next Three.js project.

What is Three.js?

Three.js is a popular open-source JavaScript library used for creating and displaying 3D graphics in web browsers using WebGL. Three.js lets developers build interactive 3D applications, games, and experiences that can run directly in a web browser. And because there’s no need for additional plugins, it’s very accessible and easy to use. It removes much of the complexity that comes with working directly with WebGL and has a wide range of features including (but not limited to) geometry, objects, shaders, animation, cameras, scenes, effects, and VR and AR via WebXR. Because of its numerous features and user-friendliness, it’s great for developers of varying levels of experience, from novice to expert.

What are Three.js Analytics?

Three.js analytics involve the process of gathering and analysing data within virtual reality experiences crafted using Three.js – hence the name. Through the vigilant observation and monitoring of such metrics, developers can gain invaluable insights into the performance of their experiences. They’re also able to observe how their end users are interacting with their immersive environments. By harnessing the power of these analytics, developers can refine and optimise their work, which in turn boosts user engagement and allows for more informed decision-making. Using Metalitix for your Three.js analytics gives you a major leg up when it comes to elevating your projects, without having to duplicate your efforts.

What’s the Difference Between 2D and 3D Analytics?

We’ll keep it simple. Traditional 2D analytics focus on capturing metrics from computer of phone screens. These metrics come from various platforms such as Facebook, Google, or email marketing tools like Mailchimp. 3D analytics, on the other hand, deal with immersive 3D worlds such as VR games, AR platforms, the metaverse, or any other type of digital 3D environment. With their depth, movement, and various interactive elements, 3D environments are much more complex than their 2D equivalents.

3D analytics also delve much deeper into user experiences than traditional 2D analytics. 2D analytics track things such as page views, clicks, impressions, and other useful, but limiting metrics. 3D analytics, on the other hand, can offer insight into previously unquantifiable metrics such as user movements, interactions with virtual objects, and even gaze tracking. Metalitix lets developers record and analyse the entire user journey, from start to finish. This empowers them to create the most enjoyable and immersive experiences for their audiences.

Adding 3D Analytics into Your Three.js Projects

Metalitix is a powerful and adaptable analytics platform to streamline your Three.js-created environments. Getting started is simple, taking just a few steps. So, let’s take a quick walk through the process.

Step 1:

Visit the website and create your Metalitix account: The registration process is easy, and you can choose from our different payment options.

Step 2:

Create a new Three.js project: Creating your project is just as easy. This will serve as the hub for all your analytics data, making data management and analysis simple.

Step 3:

Whitelist your domains: It’s important to configure your domain whitelist to ensure that only those from expected origins are logging into your project.

Step 4:

Upload your 3D scene: Upload a version of your Three.js scene so that Metalitix is configured to gather the appropriate analytics. You’ll also have to instantiate the Metalitix Logger.

For further assistance, have a look at our getting started and Three.js specific how-to guides.

And that’s all it takes. Now you can start collecting analytics from your Three.js projects. We told you it was simple.

Improve User Experience Using Three.js Analytics

Three js Analytics Improve User Expereience

3D analytics via Metalitix will provide invaluable insights into your projects, granting you a deeper understanding of user behaviour and helping you deliver the best experiences possible. Here are a few of the ways you can leverage Three.js analytics today:

Identify popular areas:

Metalitix allows you to pinpoint the most frequently visited areas within your Three.js scenes. By understanding user preferences, you can improve these areas by adding interactive elements and improving the overall content.

Streamline user flow:

Track user movement and interactions to identify any bottlenecks or areas where users are getting stuck. This helps to refine navigation and create a seamless user experience.

Personalisation:

Leverage 3D analytics to gain insights into user preferences. That way, you can create experiences for individual users, delivering a more engaging experience.

Test and refine:

Through constant testing and refinement, you can gauge the effectiveness of your modifications. This iterative approach allows you to continuously tweak and improve your experiences based on real data.

Only by harnessing the power of Three.js analytics can you truly understand your users and create immersive and captivating worlds.